Marketing Associate II (Remote)
NRG is the leading integrated power company in the U.
S.
, built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform.
A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses.
Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.
More information is available at www.
nrg.
com.
Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.
This position is governed by a local union contract.
Job
Summary:
The Regional Marketing Analyst will be responsible for developing and managing regional marketing programs across multiple channels, supporting business objectives, leading acquisition, fostering customer retention, and advancing brand awareness.
You'll be responsible for setting specific objectives to develop a cohesive and profitable regional marketing strategy for NRG.
This position is remote.
Essential Duties/
Responsibilities:
Partner with sales to lead regional marketing programs to support specific business objectives, goals, metrics and define best practices, standards, and processes to drive an increase in brand market share, successful customer acquisition and current customer upsell opportunitiesContinuously build understanding of the regions, channels and customer segments supported through research, data analyses and sales insights, and incorporate insights into campaign planningMarket through various channels and segment databases to drive Marketing Qualified Leads Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tacticsEvaluate the impact of marketing programs in achieving stated objectives, including impact on lead flow and show year-over-year improvements in generation of new leads, lead conversions, and lead engagementPartner with sales operations and technical sales to identify and execute sales enablement strategies and sales playsMaintain campaign calendar of regional campaigns/programs, tactics, and metrics to optimize awareness and lead generation effortsDevelop a deep understanding of customers, products, and the buyer's journey, ensuring that content reaches the right part of the sales funnel at the right timePartner with creative teams, other internal stakeholders, and external agencies and vendors as needed Working Conditions:
Hybrid - office, home environmentSome travel required (10-15%)Some overtime required as special projects arise.
Occasionally requires lifting as appropriate to perform duties and responsibilities.
Minimum Requirements:
Minimum:
Bachelor's degree from an accredited four-year college or university preferably in Business, Marketing, Communications, or related field.
3 or more years of experience in marketing and communications, preferably in the B2B spaceExperience in marketing to Northeast customer segment Preferred QualificationsIn-depth knowledge of energy industry a plusExperience building complex marketing programs (demand/lead generation) and reporting on resultsStrong analytical and data analysis skills to track and optimize campaign performance based on customer acquisition costs by channelKnowledge of CRMs (Salesforce or Siebel), project management, content marketing and content management systems a plus.
Additional Knowledge, Skills and Abilities:
Ability to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilitiesTeam player with the confidence to present a professional and positive demeanor with internal and external customersAbility to collaborate with and influence other team leaders to support Marketing projects and initiativesNRG Energy is committed to a drug and alcohol free workplace.
To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Protected Veteran Status/DisabilityEEO is the Law Poster (The poster can be found at http:
//www.
eeoc.
gov/employers/upload/poster_screen_reader_optimized.
pdf)Official description on file with Human Resources.
Estimated Salary: $20 to $28 per hour based on qualifications.
S.
, built on the strength of our diverse competitive electric generation portfolio and leading retail electricity platform.
A Fortune 500 company, NRG creates value through best-in-class operations, reliable and efficient electric generation, and a retail platform serving residential and commercial businesses.
Working with electricity customers large and small, we implement sustainable solutions for producing and managing energy, developing smarter energy choices and delivering exceptional service as our retail electricity providers serve almost three million residential and commercial customers throughout the country.
More information is available at www.
nrg.
com.
Connect with NRG Energy on Facebook and follow us on Twitter @nrgenergy.
This position is governed by a local union contract.
Job
Summary:
The Regional Marketing Analyst will be responsible for developing and managing regional marketing programs across multiple channels, supporting business objectives, leading acquisition, fostering customer retention, and advancing brand awareness.
You'll be responsible for setting specific objectives to develop a cohesive and profitable regional marketing strategy for NRG.
This position is remote.
Essential Duties/
Responsibilities:
Partner with sales to lead regional marketing programs to support specific business objectives, goals, metrics and define best practices, standards, and processes to drive an increase in brand market share, successful customer acquisition and current customer upsell opportunitiesContinuously build understanding of the regions, channels and customer segments supported through research, data analyses and sales insights, and incorporate insights into campaign planningMarket through various channels and segment databases to drive Marketing Qualified Leads Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tacticsEvaluate the impact of marketing programs in achieving stated objectives, including impact on lead flow and show year-over-year improvements in generation of new leads, lead conversions, and lead engagementPartner with sales operations and technical sales to identify and execute sales enablement strategies and sales playsMaintain campaign calendar of regional campaigns/programs, tactics, and metrics to optimize awareness and lead generation effortsDevelop a deep understanding of customers, products, and the buyer's journey, ensuring that content reaches the right part of the sales funnel at the right timePartner with creative teams, other internal stakeholders, and external agencies and vendors as needed Working Conditions:
Hybrid - office, home environmentSome travel required (10-15%)Some overtime required as special projects arise.
Occasionally requires lifting as appropriate to perform duties and responsibilities.
Minimum Requirements:
Minimum:
Bachelor's degree from an accredited four-year college or university preferably in Business, Marketing, Communications, or related field.
3 or more years of experience in marketing and communications, preferably in the B2B spaceExperience in marketing to Northeast customer segment Preferred QualificationsIn-depth knowledge of energy industry a plusExperience building complex marketing programs (demand/lead generation) and reporting on resultsStrong analytical and data analysis skills to track and optimize campaign performance based on customer acquisition costs by channelKnowledge of CRMs (Salesforce or Siebel), project management, content marketing and content management systems a plus.
Additional Knowledge, Skills and Abilities:
Ability to work in a fast-paced environment while balancing strategic, tactical, and analytical responsibilitiesTeam player with the confidence to present a professional and positive demeanor with internal and external customersAbility to collaborate with and influence other team leaders to support Marketing projects and initiativesNRG Energy is committed to a drug and alcohol free workplace.
To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing.
EOE AA M/F/Protected Veteran Status/DisabilityEEO is the Law Poster (The poster can be found at http:
//www.
eeoc.
gov/employers/upload/poster_screen_reader_optimized.
pdf)Official description on file with Human Resources.
Estimated Salary: $20 to $28 per hour based on qualifications.
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