TechDigital
Omnichannel Marketing SpecialistHybrid 50%The U.
S.
Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand.
You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
Key Responsibilities and Major Duties:
o Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategyo Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programso Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.
g.
, CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.
)o Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverableso Lead pull through of DTC and HCP digital tactics and media programs that drive business impacto Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analyticso Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tacticso Monitor project status and provide regular reporting on progress, challenges, and solutionso Demonstrated digital and DTC/HCP program experienceo Demonstrated ability to track and manage annual digital programso 100% on-site 5 days a weekSpecific Job
Responsibilities:
o Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
o Experience in pharmaceutical omnichannel strategy and digital marketingo Experience leading digital engagement, channel, and analytics activitieso Proven ability in managing digital agencies, vendors, and cross-functional support teamso Competence in developing, evaluating, and activating media planso Demonstrated ability to successfully navigate internal MLR review processeso Prior Digital or Media Marketing Agency experience is a pluso Strong oral and written communication skillso Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRMAbout the Company:
TechDigitalCompany Size:
100 to 499 employeesIndustry:
Other/Not ClassifiedFounded:
0.
Estimated Salary: $20 to $28 per hour based on qualifications.
S.
Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams.
In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand.
You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel.
This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies.
Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.
Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.
Key Responsibilities and Major Duties:
o Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategyo Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programso Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.
g.
, CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.
)o Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverableso Lead pull through of DTC and HCP digital tactics and media programs that drive business impacto Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analyticso Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tacticso Monitor project status and provide regular reporting on progress, challenges, and solutionso Demonstrated digital and DTC/HCP program experienceo Demonstrated ability to track and manage annual digital programso 100% on-site 5 days a weekSpecific Job
Responsibilities:
o Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
o Experience in pharmaceutical omnichannel strategy and digital marketingo Experience leading digital engagement, channel, and analytics activitieso Proven ability in managing digital agencies, vendors, and cross-functional support teamso Competence in developing, evaluating, and activating media planso Demonstrated ability to successfully navigate internal MLR review processeso Prior Digital or Media Marketing Agency experience is a pluso Strong oral and written communication skillso Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRMAbout the Company:
TechDigitalCompany Size:
100 to 499 employeesIndustry:
Other/Not ClassifiedFounded:
0.
Estimated Salary: $20 to $28 per hour based on qualifications.
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