CRM Manager at Scientific Games Corporation in Remote
Position Summary Scientific Games is looking for a CRM Manager to set up and execute against a CRM strategy for multiple state lottery accounts with digital engagement programs. This position will:
Work with Lottery Account Managers to work with Lottery customers to identify program goals and collaborate on strategies and timelines. Work with the Scientific Games Growth Marketing team to achieve these goals and drive customer value maximization through CRM channels. Longer term this role will evolve to support new projects and customers across our territories. It's the start of something big with one of the largest igaming, ilottery and online sports providers in the world.
Responsibilities:
Manage CRM budget across all engagement channels, including emails & mobile messaging. Led strong segmentation and personalization strategy for each customer. Lead relationships with key partners (e.g. CRM platforms) on a day-to-day basis Collaborate and maintain strong relationships with stakeholders both internal (account managers) and external (lottery customers) Oversee campaign performance analysis, track KPIs and identify areas for improvement, reporting regularly to internal and external customers. Lead the CRM team in defining and managing strategic goals and deliverables for digital channels Drive a culture of change, innovation and experimentation. Ensure successful and in-budget execution of CRM strategy by managing internal escalations and debottlenecking with internal and external partners Supervisory Responsibilities This position has no supervisory responsibilities. Job Level Description Works on defined tasks that sometimes require the application of independent judgment. Developing individual contributor. Years of Related Experience Years of experience 2
in Customer Relationship Management (CRM) Experience working inside an iGaming B2C operator Graphic Design skills a plus
Salary Range:
$80K -- $100K
Minimum Qualification
Account Management, SalesEstimated Salary: $20 to $28 per hour based on qualifications.
Work with Lottery Account Managers to work with Lottery customers to identify program goals and collaborate on strategies and timelines. Work with the Scientific Games Growth Marketing team to achieve these goals and drive customer value maximization through CRM channels. Longer term this role will evolve to support new projects and customers across our territories. It's the start of something big with one of the largest igaming, ilottery and online sports providers in the world.
Responsibilities:
Manage CRM budget across all engagement channels, including emails & mobile messaging. Led strong segmentation and personalization strategy for each customer. Lead relationships with key partners (e.g. CRM platforms) on a day-to-day basis Collaborate and maintain strong relationships with stakeholders both internal (account managers) and external (lottery customers) Oversee campaign performance analysis, track KPIs and identify areas for improvement, reporting regularly to internal and external customers. Lead the CRM team in defining and managing strategic goals and deliverables for digital channels Drive a culture of change, innovation and experimentation. Ensure successful and in-budget execution of CRM strategy by managing internal escalations and debottlenecking with internal and external partners Supervisory Responsibilities This position has no supervisory responsibilities. Job Level Description Works on defined tasks that sometimes require the application of independent judgment. Developing individual contributor. Years of Related Experience Years of experience 2
in Customer Relationship Management (CRM) Experience working inside an iGaming B2C operator Graphic Design skills a plus
Salary Range:
$80K -- $100K
Minimum Qualification
Account Management, SalesEstimated Salary: $20 to $28 per hour based on qualifications.
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